Why the right approach to choosing a DAM matters more than the longest wish list.

The decision has been made: You need a Digital Asset Management (DAM) system. That's the first step done! But now it gets tricky – which DAM truly fits your organisation?

We often see this: Companies draw up meticulous requirement catalogues, compare features down to the last drop-down menu – and lose sight of the bigger picture. But a DAM is not a toolbox where the more tools, the better. It is a central part of your workflows. And if it does not fit into them, even the most impressive feature list will not help.

What really matters

For a DAM to offer real added value in everyday work – not just sound good on paper – it needs to do three key things: integrate seamlessly, be easy to use, and grow with your organisation.

1. User friendlyness

A DAM that no one uses is of no use at all. If the interface is confusing or training takes longer than onboarding new staff, the team will quickly turn to other solutions instead.

2. Your DAM adapts to you – not the other way round

A DAM should support your processes, not dictate them. Sounds obvious? Yet it's often a stumbling block. Ask yourself:

• Can it be integrated into your existing systems?
• Does it support your current workflows – or get in the way?
• Is it user-friendly even for less tech-savvy colleagues?

3. Keep the future in mind

Everything might fit today – but what about in two years? A good DAM grows with you. Keep in mind:

4. Practical experience beats theory

Lists are helpful, but tests are better. Only in a real-world environment can you see if the system delivers on its promises.

Here is how to test smartly:

• Use real content and metadata
• Run through typical workflows – from upload to distribution
• Test interfaces in real-time
• Involve different teams in the process

Conclusion: Strategy ofer checkboxes

Choosing a DAM system is not a technical gimmick – it is a strategic decision. Those who take the time to involve teams and test the system in real-world scenarios lay the foundation for long-term success.

Still unsure which DAM is right for you? We are happy to help. Get in touch with us – free of charge and without obligation.