Marketers are no lone fighters. Even in smaller companies, the marketing department usually consists of a small team that deals with the wide range of tasks and channels. In addition, freelancers and external agencies support the marketing team. Besides teamwork, creativity and personal skills, the effective use of helpful marketing tools is becomi...
Due to ongoing digitalisation, the amount of digital data in companies is constantly growing. A digital asset management (DAM) system helps companies to store this mass of files centrally, to organise these assets easily and to grant all relevant employees controlled access to the files. However, the market offers a wide range of DAM software. Many...
It's a familiar problem for many marketing departments: working with external service providers and partners is tedious. In the confusion of systems, file formats and versions, you can quickly lose track of everything and also a lot of time. Agencies, on the other hand, have the same troublesome experience as marketing departments. Not only do they...
Many companies rely on their own online shop in addition to marketplaces for successful e-commerce. To offer customers an optimal online shopping experience web shops need a lot of care. While customers can view and touch items in the local store, in online retailing comprehensive product information and especially images and videos of the product ...
With digital asset management (DAM) software, companies can store and manage all their digital content such as images, videos, audio and text files. Especially in the field of marketing, new content and appealing visual images are needed all the time, so more and more media files are needed. A DAM solution stores this content (digital assets) centr...